Lookism

Lookism is discrimination against or prejudice towards others based on their appearance.

Nearly everyone knows the phenomenon that you need to hand in photos for job applications, that good looking people are the center of attention at parties, that people are subconciously rated as too fat, too skinny, too tall, too small, as beautiful or ugly or that one's own body can be perceived as ugly and therefore one feels insecure and unhappy.It is so common that billboards, magazines and TV shows almost only show people who match the dominant beauty image (they are mostly depicted as white and heterosexual) that it hardly attracts attention.This imaginary world which is full of beautiful people and which is depicted by the media clumsily illustrates which values are relevant to gain acceptance in society. Beauty is a market value within the competitive, capitalist society and the positive estimation of beauty coevally leads to the discrimination of others who deviate from this contructed, bodily norm.This form of discrimination, which is prevalent in all areas of life and still hardly regarded, is called lookism.This website is meant to be an information and discussion portal against lookism. Its aim is to motivate people to spot this form of discrimination and to act thereupon.